On April  20-21, 2015, the capital city of Amman in Jordan will be the scene of an exceptional gathering of young people, civil society advocates and media professionals. The “Youth on Screen” initiative, which will be implemented over the next year, is the result of the collaboration between two EU-funded projects benefiting Southern Mediterranean countries: Networks of Mediterranean Youth (NET-MED Youth) and MedMedia.


”Youth on Screen” aims at promoting TV programming that better responds to the needs of young people. It facilitates their engagement and improves the portrayal of young women and men in its content. The launch conference for this initiative will bring together around 50 participants from across the Southern Mediterranean region, including media professionals and civil society advocates working on youth issues, as well as program-makers from EU countries.


The attendance will examine throughout the two days trends related to the needs and media preferences of young people as an audience, the way in which they are represented and the extent to which their voices find a space in mainstream media, particularly television. Innovative formats from both sides of the Mediterranean will be showcased, including those creatively using social media and other online platforms to stimulate youth involvement. Young civil society representatives will share their views about the challenges of working with media actors, and examples of successful collaboration will be discussed.


Being a unique forum for youth to engage in direct dialogue with senior media managers and TV producers, “Youth on Screen” is expected to help shape the development of TV program that more closely reflect the realities of youth and better respond to their expectations. It will promote the engagement of youth with media, including contributors to content production. The initiative will also facilitate training and mentoring for TV program development, in-country meetings between program teams and senior managers of media outlets, and a number of sub-regional gatherings of stakeholders concerned.


NET-MED Youth, a project implemented by UNESCO, includes a component encouraging the fair and objective representation of youth through quality media content. MedMedia, which is implemented by a consortium led by BBC Media Action, facilitates media reforms and promotes public service broadcasting in the region. The Youth on Screen initiative also enjoys support from the Jordan Media Institute, the European Broadcasting Union and the Swedish International Development Cooperation Agency.


Photo credits: MedMedia/Sophia Baraket

In the field

Youth and Media


Activities building skills among youth organizations and young journalists; to enhance youth representation in media and promote freedom of expression, media and information literacy and youth-generated media content.

Youth and Employment


Activities joining youth organizations, employment experts and different national stakeholders to engage in dialogue and work together on unemployment solutions and skills needs. 

Youth Policies


Activities empowering youth to participate in the communal and national development, revision and implementation of national youth strategies and public policies.