Youth-Led NGOs in Lebanon Learn Social Media Techniques
In the framework of the Media training programme dedicated to youth-led NGOs in Lebanon, UNESCO Office in Beirut organized a one day workshop to introduce communication and media professionals working in these organizations to the different aspects of social media.
Held on 23 October 2015 at the UNESCO office in Beirut, this training, the third in a series, aimed to provide participants with an in-depth overview on social media. Facilitated by Social Media expert Philippe Abou Zeid, this workshop highlighted main social media features, including general social media platforms, ethics and best practices, privacy and security, social media campaigns, and strategic planning.
"In our world today, Social media has become an indispensable tool for communication and outreach", stated UNESCO's Communication and Information Programme Officer George Awad. "For youth organizations, existing on social media channels is no longer an option, it is now a must. However, mastering the techniques and being aware of the security aspects of social media, is crucial to rightly benefit from the new opportunities that this tool offers, particularly in terms of reaching and interacting with more audience."
"The workshop was very informative. Especially when it comes to explaining about the proper use of social media and the do's and don'ts part", said Julie.
Farah, from Teach Lebanon, considered the workshop as "very helpful because it drove attention to some frequent mistakes that are normally committed. I also learned new information that is very important for people working in this field. The outcome was fruitful", she added.
"Although I am very aware, experienced, and familiar with the various social media platforms, this training gave me an insight on points I didn't know before", said Adriana representing Adyan Foundation.
Considered to be a main pillar in the NET-MED Youth project, the Media Training Program aims to help youth NGOs in Lebanon develop their communication skills through enabling them to build media relations, increase their capacity to produce media material, push their news through national and international channels, and efficiently monitor this process.
Activities building skills among youth organizations and young journalists; to enhance youth representation in media and promote freedom of expression, media and information literacy and youth-generated media content.
Activities joining youth organizations, employment experts and different national stakeholders to engage in dialogue and work together on unemployment solutions and skills needs.
Activities empowering youth to participate in the communal and national development, revision and implementation of national youth strategies and public policies.